H.R. Hygiene Products Limited (formerly H. R. Hygiene Products Private Limited) was incorporated on July 21, 2016, and converted into a public company on February 10, 2025. The company manufactures hygiene products and has built a growing presence in the Indian market.
Its core business has been sanitary napkins, while it has diversified into a wider female care and wellness portfolio. Key brands include Femiss (economy sanitary napkins), Womanica (premium high-absorbency sanitary napkins), ElderFit (specialized hygiene care for the elderly, including adult diapers), and Bloom Baby (baby diapers). The company also manufactures sanitary napkins on a white-label basis for certain customers.
Products are distributed pan-India through a dual-channel model: an offline retail network supported by dealers, and online sales via e-commerce platforms such as Meesho, Amazon, Glowroad, Flipkart, Snapdeal, and JioMart, serving both B2B and B2C customers.
Operationally, production began in 2017-18 with ~4 lakh units per day capacity. The company launched Femiss and Womanica in 2018-19, expanded distribution across North and East India in 2019-20, and started online sales in 2022-23. In 2023-24, it added a new manufacturing line with capacity of approximately 8 crore pieces per day, and subsequently launched ElderFit adult diapers in December 2024 and Bloom Baby diapers in April 2025. The company is planning an IPO of 61,31,200 equity shares (face value Rs 10), comprising a fresh issue of 49,05,600 shares and an offer for sale of 12,25,600 shares.
