Cinerad Communications Limited, established in 1986, initially specialized in producing advertising films for various corporate clients. Over the years, the company transitioned to focus on digital video editing and computer graphics, establishing facilities in collaboration with notable partners like Prasad Corp's EFX and Tektronix. Based in Mumbai, Cinerad is recognized for its contributions to documentaries, promotional films, and feature films within the media and entertainment industry.
In response to industry changes, including rising production costs and evolving corporate advertisement strategies, Cinerad has corporatized and expanded its services to include TV serial and reality show production, as well as providing studio and HD camera rentals. In 2019, the company diversified by incorporating trading activities to boost revenue. Despite past financial challenges, Cinerad continues to adapt, leveraging its experienced professional team to navigate the dynamic media landscape.
