Gradiente Infotainment Ltd., formerly V R Mathur Mass Communications Ltd., was founded in 1992 by V R Mathur and Sunitee Raj Mathur. The company evolved from V R Mathur Advertising and Marketing Consultants, expanding its services to include business and financial communication, public relations, direct marketing, and web media. Gradiente has catered to an impressive international clientele such as Sharp Corporation, Canon, and Sony Corporation.
Currently, Gradiente specializes in media entertainment, producing advertisements, teleserials, and web series. In 1995-96, the company expanded by establishing a digital video editing and computer graphics facility to support advertising film production and TV programming, partially funded by a public issue. In 2022-23, Gradiente further diversified by launching an OTT platform called 'GRADIENTE TUBE', producing web series like 'ENCOUNTER WITH FEAR', and starting a music channel, 'GRADIENTE MUSIC'. This expansion marks its innovative approach to evolving media landscapes.
