Support and Resistance Levels
Past performance
About Eveready Industries India Ltd Eveready Industries India Limited (EIIL), founded in 1934, is a leading Indian manufacturer and marketer specializing in batteries and flashlights under renowned brands like 'Eveready', 'PowerCell', and 'Uniross'. The company has diversified into LED lighting, small home appliances, and packet tea. It operates multiple manufacturing facilities across India, including in Lucknow, Noida, and Kolkata, supported by a comprehensive distribution network nationwide. Over the years, EIIL has retained a dominant market share in the batteries and flashlights sectors, adapting to market changes with innovative products like LED flashlights and energy-efficient lighting solutions.
EIIL has undergone several mergers, expansions, and strategic divestments, including the sale of its packet tea segment in 2019. It has also faced regulatory challenges, such as a penalty from the Competition Commission of India, which is currently under appeal. Despite these challenges, the company continues to focus on brand building and product diversification to maintain its market position and enhance brand salience. In recent years, EIIL has expanded into small home appliances, offering products like mixer grinders, irons, and air purifiers.