Cyber Media Research & Services Limited (CMRSL), originally incorporated as IDC (India) Limited in 1996, operates under the umbrella of CyberMedia, South Asia's largest specialty media group. The company specializes in market research, consulting, and advisory services, focusing on the Information Technology, Telecommunications, and Semiconductors sectors. CMRSL's principal activities include advertising and digital marketing services, supported by four key revenue streams: Digital Marketing, Programmatic Media Buying, Publisher Monetization, and Data Analytics. These services help advertisers and publishers enhance conversions and revenue by aligning ads with the right users.
In 2017, CMRSL expanded internationally by establishing a subsidiary in Singapore, and in September 2022, it raised Rs 14.04 Crore through an Initial Public Offering. The company leverages AI-driven algorithms for its proprietary products like CMGalaxy, Auxo Ads, and CyberAds, which optimize digital marketing efforts. As automation and data analytics reshape the ad tech industry, CMRSL is positioned as a critical enabler, offering cutting-edge solutions to its clients.
