Crazy Snacks Limited, originally incorporated as Crazy Snacks Private Limited in 1995, is a North India-based bakery and snack company with over 25 years of experience. The company transitioned from a private to a public limited entity in 2024, reflecting its growth and expansion. Its product portfolio includes a diverse range of bakery items such as bread, buns, cakes, and rusks, alongside 150 uniquely-priced products ranging from Rs 2 to Rs 170. Under its brand "BITY," the company launched fully automated products like "Layer Cake" and "Cupcake" in 2019 to enhance its offerings.
Through its subsidiary, Crazy Bakery Udyog Private Limited, the company has also diversified into the snacks segment, which includes namkeen, chips, popcorn, and potato sticks across 147 products priced between Rs 2 and Rs 150. With a strong foothold in North India, Crazy Snacks Limited leverages a vast distribution network of over 1,795 distributors to extensively cover both urban and rural markets. The company also operates two strategically located manufacturing facilities to ensure effective servicing of its key markets.
The company's focus on affordability and product quality has made it a preferred choice for everyday snacking and household consumption. Rusks, produced under both Crazy Snacks Limited and its subsidiary, remain a flagship product, offering convenience and flavor tailored to Indian tastes.
Crazy Snacks Limited has announced plans for an Initial Public Offering (IPO) amounting to 69,98,000 equity shares of Rs 10 each. This comprises 56,00,000 fresh equity shares and 13,98,000 shares through an Offer for Sale, providing an opportunity for traders to invest in an established and growing player in India’s bakery and packaged snacks industry.