Cera Sanitaryware Ltd., originally Madhusudan Oils and Fats Limited, is a prominent player in the building products industry, focusing on sanitaryware, faucets, and bathware. Founded in 1998, the company has progressively expanded its production capacity to meet growing demand, with key milestones including a 3 million pieces annual capacity achievement in sanitaryware by 2015. Emphasizing sustainability, Cera has invested in non-conventional energy solutions like wind and solar power in Gujarat.
Cera has diversified its offerings through strategic joint ventures and acquisitions, such as Anjani Tiles Limited and Milo Tiles LLP, enhancing its product range to include tiles and polymer products. The company has consistently innovated with new product launches, including smart electronic toilets and touchless flush technologies, while expanding its market presence through CERA Style Galleries and brand stores. Cera's commitment to green initiatives and cutting-edge technology has fortified its position as a leader in the sanitaryware market.
