Cash UR Drive Marketing Limited

Past performance
Performance overview
About Cash UR Drive Marketing Limited Cash UR Drive Marketing Limited, originally established as a private company in July 2009, offers end-to-end advertising and public relations solutions. The company transitioned to a public entity in December 2023. Founded by IIT Guwahati alumnus Mr. Raghu Khanna, CASHurDRIVE began by utilizing car spaces for advertisements and has since diversified its portfolio to include bus branding, outdoor campaigns, billboard advertising, digital marketing, and more. It specializes in transit media, outdoor media, campaign management, product promotion, and digital advertising services. CASHurDRIVE differentiates itself by providing comprehensive advertising solutions that encompass choosing suitable channels within client budgets, designing engaging content, negotiating media space bookings, and ensuring timely ad placements. The company’s collaborative approach connects businesses with media outlets, facilitating seamless outreach to targeted audiences. Partnerships with cab operators, such as Mega, Meru, and UBER, and Smart Bike have enabled it to leverage mobile and bike advertising to reach wider demographics. Additionally, its in-house printing and stitching setup, operational since 2015, bolsters its capability to deliver tailored advertising solutions. The company boasts a diverse clientele, including industry giants like McDonald's, Netflix, Zomato, Emami Agrotech, and Indian Oil, as well as fleet operators for corporates like Modern and Prasuma. Recognizing the exponential growth of the electric vehicle (EV) industry, CASHurDRIVE is actively pursuing advertising opportunities within EV vehicles and charging stations, securing strategic partnerships to expand its footprint in this emerging space. As part of its growth strategy, Cash UR Drive Marketing Limited is planning an IPO issuance of 46,80,000 equity shares, comprising a fresh issue of 35,42,400 equity shares and 11,37,600 equity shares through an offer for sale. This move is expected to further fuel its expansion within the dynamic advertising sector.
Website cashurdrive.com
Founded 2009
Headquarters Chandigarh