Past performance
Performance overview
About Bluestone Jewellery & Lifestyle Ltd BlueStone Jewellery and Lifestyle Limited, originally incorporated as New Age E-Commerce Services Private Limited in 2011 and later rebranded in 2013, is a leading omni-channel jewellery retailer in India. Offering contemporary diamond, gold, platinum, and studded jewellery under its flagship BlueStone brand, the company targets a modern consumer base aged 25-45 years who value unique designs and discover brands primarily online and via social media. BlueStone engages customers through its e-commerce platforms, mobile apps, and a growing network of retail outlets. Launched in Bengaluru in 2012, BlueStone expanded its physical presence in 2018 with the opening of its first exclusive brand outlet in New Delhi. The company's operations are supported by production facilities in Jaipur, Rajasthan, and Bengalur and reach now extends to over 250 retail outlets as of 2024. Its customer-centric, design-led approach emphasizes innovation and modern styling, appealing to both men and women as well as couples. BlueStone is preparing to expand further through an upcoming Initial Public Offering (IPO) to raise ₹1,000 crore via fresh equity issuance and the sale of 23,986,883 equity shares, each with a face value of ₹1. This IPO marks a major growth milestone, facilitating further expansion and positioning the company for enhanced market competitiveness. With its robust omni-channel presence and innovative product focus, BlueStone has established itself as a strong player in India’s jewellery retail sector, catering to evolving customer preferences and demonstrating significant growth potential.
Website bluestone.com
Founded 2011
Headquarters Bangalore