Bajaj Electricals Limited, established in 1938, is a major player in the consumer products sector, including appliances, fans, and lighting, as well as EPC services covering illumination, power transmission, and distribution. With a widespread presence across India, it operates through 20 branch offices, supported by over 700 distributors, 220,000 retail outlets, and 600 consumer care centers. The company's international footprint extends to over 40 countries across South East Asia, SAARC, the Middle East, and Africa.
In the consumer durables space, Bajaj Electricals holds a leading position with brands like Morphy Richards, offering over 22 categories of kitchen and home appliances. The company is also active in the lighting and luminaires business, manufacturing high-mast and street lighting solutions. In the EPC segment, it specializes in Transmission Line Towers, delivering services up to 765kV. Bajaj Electricals has continually expanded its product range and market reach, recently acquiring Nirlep Appliances and fully integrating Starlite Lighting. The company's strategic focus on innovation and technological expertise positions it for continued growth in both domestic and international markets.
