Past performance
Performance overview
About B.A.G. Convergence Ltd B.A.G. Convergence Limited, initially established as B.A.G. Convergence Private Limited in April 2007 in New Delhi, transitioned to a Public Limited Company in September 2024. The company aims to be a prominent player in the digital media industry, primarily through its extensive portfolio of online platforms catering to news, entertainment, and sports audiences. The company launched its first website, news24online.com, followed by hindi.news24online.com and e24bollywood.com, tapping into both English and Hindi-speaking segments. Over time, B.A.G. Convergence evolved from initially relying on Google AdSense for revenue to diversifying income streams through partnerships with content aggregators like TIL and Daily Hunt, as well as contracts with government agencies. Recognizing the rapid shift towards mobile internet, the company adapted by optimizing its content for mobile devices, launching apps such as News24 and E24, and leveraging advancements like 5G and mobile-first indexing. Venturing into video content, B.A.G. Convergence entered YouTube in 2014 with the News24 Channel, which quickly gained traction through strategic digital content planning. Additional channels, including News24Sports (2019) and a dedicated channel for its Prime Show "Mahaul Kya Hai" (2023), further solidified its position in the digital media ecosystem. Currently, the company is preparing for an Initial Public Offering (IPO) of 56,00,000 equity shares with a face value of Rs. 10 each. This IPO signals its ambition to raise capital for expanding its operations and digital footprint. The combination of a diversified revenue model, strategic adaptation to technology trends, and growing digital presence positions B.A.G. Convergence as a promising player in the fast-evolving digital media landscape.
Website bagconvergence.in
Founded 2007
Headquarters Delhi