BAG Films & Media Ltd, established on January 22, 1993, operates as one of India's largest television content producers under the brand 'Studio 24'. The company specializes in content production, distribution, and infrastructural support for diverse media offerings, including news, entertainment, and infotainment. BAG Films is structured into five main business segments: Audio-Visual Production, Movies, Leasing, FM Radio, and Television Broadcasting. Its Broadcast 24 umbrella brand, launched in 2007, has successfully introduced channels such as 'News 24', 'E 24', and 'Dhamaal 24'.
Notably, BAG expanded into Nautanki Films Private Limited in 2011-12, producing popular shows like 'Madhubala'. Further, in 2016, the company secured a 15-year license for its FM radio station Phase-III. BAG Films continues to innovate and expand, with Dhamal 24 enhancing regional radio broadcasting and a robust presence on platforms like DD FreeDish. This strategic diversification underscores BAG Films' robust growth in India's media and entertainment sector.
