Asian Tea & Exports Ltd (ATEL) is a prominent player in the tea industry, originally established as Sita Plantations Private Limited and later converted to a public limited entity. Recognized by the Government of India as a Star Export House, ATEL is engaged in the sale of made tea, fibre boards, elevators, and a variety of food commodities such as pulses, rice, and yellow peas. The company boasts significant international trade activities, exporting products to countries including Russia, Ukraine, and Kazakhstan.
ATEL owns premium tea estates across North India, including the Matigara Tea Estate in Darjeeling and Ligripookrie Tea Estate in Assam, known for producing high-quality Orthodox and CTC teas. The company employs modern, eco-friendly agricultural techniques and integrated pest management, ensuring superior tea quality. With its plantations and processing facilities located on-site, ATEL ensures the immediate processing of freshly picked tea leaves, maintaining high product standards.
