Aruna Hotels Ltd, originally diversified across sugar, hotels, and chemicals, has refined its focus exclusively on the hotel industry following a comprehensive restructuring. This included divesting its sugar unit, flour mill, and chemical operations. The company revamped its hotel business by adding popular attractions like a discotheque and bar, and plans for further enhancements such as a health club and specialty restaurant.
In 2023, the company rebranded its hotel operations to 'Pharos Hotels,' offering 82 rooms, including five suites. Pharos Hotels features the renowned restaurant Vivaga Bhojanambu and a 24-hour coffee shop and bar, catering to business-class patrons. This strategic shift emphasizes Aruna Hotels Ltd's commitment to strengthening and expanding its presence within the hospitality sector.
