Advit Jewels Limited, based in Jaipur, Rajasthan, is a manufacturer and seller of handcrafted fine jewelry, specializing in Kundan, Polki, Diamond, and Studded pieces. Originally established as a private limited company in 2019 under the name "Advit Jewels Private Limited," it was converted to a public limited company in April 2025. The company's brand, "Rambhajo," traces its heritage back to a jewelry business founded in 1921 by Late Sh. Kishan Gilara, evolving from a local trading venture into a trusted name in jewelry craftsmanship over more than a century.
The company's core strength lies in design innovation and customization, offering tailored jewelry solutions that reflect customer preferences, cultural traditions, and market trends. Its diverse product range includes necklaces, earrings, rings, bangles, and custom-made jewelry, catering to both bridal and everyday luxury categories. Operating primarily through a B2B model, Advit Jewels supplies its handcrafted products to dealers, showrooms, and jewelry retailers. Additionally, the company serves B2C customers with exclusive, made-to-order pieces and is planning to bolster its retail presence by setting up a flagship store in Jaipur.
With a legacy rooted in craftsmanship and trust, Advit Jewels leverages its manufacturing operations in Jaipur while aiming to expand its market reach. To fund its growth plans and enhance its retail focus, the company has announced a fresh issue IPO of 1,38,00,000 equity shares priced at a face value of Rs. 10 each. This move is expected to support the company's transition into a broader retail-focused strategy while upholding its heritage of bespoke jewelry craftsmanship.