Aditya Birla Fashion and Retail Limited (ABFRL), the leading fashion lifestyle company in India, emerged from the consolidation of Aditya Birla Group's apparel businesses in 2015. With over 6723 sales points in more than 900 cities, ABFRL operates the largest fashion network in India, encompassing over 33,535 exclusive brand outlets and 4000 value stores. The company is involved in manufacturing and retailing branded apparels and accessories, featuring a rich portfolio of luxury, premium, and fast fashion brands.
ABFRL has entered into several strategic alliances, including exclusive rights to brands such as Simon Carter, Ted Baker, and American Eagle Outfitters. It also acquired the Forever 21 franchise and expanded its presence with its youth brand 'People'. Recent acquisitions include the Reebok India business and a majority stake in House of Masaba Lifestyle. ABFRL continues to diversify its offerings with new brands like Marigold Lane and Tasva, strengthening its position in the ethnic wear segment.
